{"id":9039,"date":"2025-01-14T00:00:00","date_gmt":"2025-01-14T00:00:00","guid":{"rendered":"https:\/\/www.quadrant4.nl\/en\/news\/interview-the-view-of-rotterdam\/"},"modified":"2025-01-14T00:00:00","modified_gmt":"2025-01-14T00:00:00","slug":"interview-the-view-of-rotterdam-2","status":"publish","type":"post","link":"https:\/\/movares.prod.level-level.nl\/import-example\/2025\/01\/14\/interview-the-view-of-rotterdam-2\/","title":{"rendered":"Interview Hollister"},"content":{"rendered":"<h2><\/h2>\n<p><strong>The view<\/strong><\/p>\n<p>of Rotterdam<\/p>\n<h3>We Found Each Other in the Balancing Act<\/h3>\n<p>In true Rotterdam fashion, Katendrecht is a place where people roll up their sleeves and get things done. The ambition is clear: the area between the Rijnhaven and the Waalhaven is transforming from an industrial port zone into Rotterdam\u2019s second city center. The View of Rotterdam is leading the charge, developing, constructing, and financing a 100,000 m\u00b2 project in two phases. This includes residential apartments, a five-star hotel, office space, restaurants, retail, a parking garage, and more\u2014with a total investment of approximately \u20ac350 million.<\/p>\n<p>As\u00a0Director of The View of Rotterdam,\u00a0Rick van Heumen\u00a0and his team are responsible for this large-scale development. He acknowledges the patience required: &#8220;It\u2019s been ten years since I first got involved in this area\u2019s transformation. And the world hasn\u2019t stood still in that time. That means you have to constantly adapt\u2014while staying within set frameworks.&#8221;<\/p>\n<p>For the past 3.5 years, Eric de Vetten from Quadrant4 has been closely collaborating with Rick as Project Director for Construction Management. He describes the dynamic nature of the project: &#8220;A lot has already been developed around the Rijnhaven, including the Wilhelminapier across the water. Now, the focus is shifting to what we call the \u2018Pols of Katendrecht.\u2019 Traditionally, this has been a port district filled with silos, warehouses, and factories. The View of Rotterdam has taken a pioneering role here\u2014showing the municipality what\u2019s possible in this area with their plans. The city responded swiftly and developed a broader vision for the district.&#8221;<\/p>\n<p>Today, the first residents have moved in, the hotel is nearing completion, and phase two of construction is underway. But as with any pioneering effort, the journey hasn\u2019t been without its challenges. Rick explains: &#8220;When we started ten years ago, we weren\u2019t working with an empty plot of land. Instead, we had to incorporate an existing two-level underground parking garage and an original design. The View of Rotterdam saw the potential and stepped in. This was far from a blank canvas, and we knew: you only get one chance to lay the first stone. You have the core concept, and from there, you build around it. The \u2018outer layer\u2019 consists of bricks and mortar, but the true essence\u2014the reason you\u2019re building\u2014keeps evolving. And that\u2019s where it gets complex.&#8221;<\/p>\n<p>\n                    &#8220;We Found Each Other in the Balancing Act&#8221; <\/p>\n<p>Embracing their pioneering spirit, the developers made a bold decision: beginning construction of the apartments without pre-sales. While this strategy is proving to be a long-term success, it requires continuous coordination with multiple stakeholders. Rick elaborates: &#8220;Each apartment becomes a \u2018special product\u2019, with buyers having unique requests. In these kinds of projects, time is both your greatest ally and your biggest challenge. During the development phase, you have the time to discuss, plan, and refine your vision. But the moment construction begins, the conversation shifts to deadlines, and time takes on an entirely different meaning.&#8221;<\/p>\n<p>Eric observes that\u00a0Rick remains unusually involved\u00a0throughout the entire process: &#8220;Normally, a developer starts stepping back once construction is underway. But here, we still see\u00a0important decisions being made along the way\u2014not just with the apartments, but across the entire project. For example, we originally planned for office spaces, but\u00a0the way people work has changed\u2014so we need to adjust. The project includes both\u00a0retail and hospitality, but their\u00a0functions are blending\u00a0more than ever. How do you manage that in terms of space allocation?&#8221;<\/p>\n<p>Rick agrees: &#8220;That\u2019s the reality of building in the Netherlands. You have to navigate a web of stakeholders\u2014the municipality, investors, residents, property owners, and a\u00a0complex regulatory landscape. That\u2019s the game. It\u2019s a\u00a0balancing act\u00a0where you need to respect every party\u2019s interests while making a\u00a0substantial contribution to a new city district. And in this balancing act,\u00a0Eric and I have found common ground.&#8221;<\/p>\n<p>He concludes: &#8220;No friction, no shine. Ultimately, we can all be incredibly proud of this as the first major project in Rotterdam\u2019s second city center.\u201d <\/p>\n<figure><figcaption>Rick van Heumen<\/figcaption><img decoding=\"async\" src=\"https:\/\/www.quadrant4.nl\/media\/vdzhfdya\/lr_q4_theview_667.jpg?width=800&amp;height=1100&amp;v=1dbbf447e6c4df0\" alt=\"LR Q4 Theview 667\"><\/p>\n<\/figure>\n<p><a href=\"https:\/\/www.quadrant4.nl\/projecten\/the-view-of-rotterdam\/\"><\/p>\n<figure><figcaption>The View of Rotterdam<\/figcaption><img decoding=\"async\" src=\"https:\/\/www.quadrant4.nl\/media\/wt5ktm4b\/l1090596.jpg?width=800&amp;height=1200&amp;v=1db91d90a0a2790\" alt=\"Architectuur The View - Rotterdam - Side Wall\"><\/p>\n<\/figure>\n<p>                        <\/a><a href=\"https:\/\/www.quadrant4.nl\/projecten\/the-view-of-rotterdam\/\"><\/p>\n<figure><figcaption>The View of Rotterdam<\/figcaption><img decoding=\"async\" src=\"https:\/\/www.quadrant4.nl\/media\/fgfpgofw\/dji_0047.jpg?width=800&amp;height=600&amp;v=1db91d950621ea0\" alt=\"Architectuur The View - Rotterdam - Total View\"><\/p>\n<\/figure>\n<p>                        <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The view of Rotterdam We Found Each Other in the Balancing Act In true Rotterdam fashion, Katendrecht is a place where people roll up their sleeves and get things done. The ambition is clear: the area between the Rijnhaven and the Waalhaven is transforming from an industrial port zone into Rotterdam\u2019s second city center. The [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mo_theme_tax":[],"mo_branch_tax":[],"mo_service_tax":[],"class_list":["post-9039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd"],"acf":{"mo_person_id":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview Hollister - Movares | Import examples<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/movares.prod.level-level.nl\/import-example\/2025\/01\/14\/interview-the-view-of-rotterdam-2\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview Hollister - Movares | Import examples\" \/>\n<meta property=\"og:description\" content=\"The view of Rotterdam We Found Each Other in the Balancing Act In true Rotterdam fashion, Katendrecht is a place where people roll up their sleeves and get things done. 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